AR was originally characterized as a technology for entertainment and gaming. However, it has evolved into a technology that provides significant business benefits over time. One of such benefit is improvement of user engagement.
User engagement is beneficial for businesses in many ways and it can indirectly lead to more spending, enhance brand loyalty and more. The challenge here is serving the right message at the right time to users who will likely engage with it.
AR can be utilized in a variety of ways to improve user engagement; e.g. offering discount coupons, showing satisfied customers’ feedback, etc. The technology's appeal combined
with its ability to provide information in a quick and snackable format makes it engaging for consumers.